Google Search Central
Google Search Central
  • Видео 1 930
  • Просмотров 61 999 578
Inside Search Quality: Using metrics and data science to improve Search
In this episode of SOTR, Lizzi and John sit down with Elizabeth Tucker to go behind the scenes of Search Quality product management. Listen along as they discuss using data science to measure quality and make improvements, how search behavior is changing over time, and how to think about E-E-A-T and the Search Quality Rater Guidelines.
Resources:
BERT paper → goo.gle/3XroKpe
E-E-A-T for site owners → goo.gle/4c5E0fQ
Search Quality Rater Guidelines → goo.gle/3z07OvN
Improving Search with Rigorous Testing → goo.gle/45x7OQ0
Day in a life of a Search Quality Product Manager → goo.gle/3z087GX
Meet Data Scientists at Google → goo.gle/3xzZ67c
Listen to more Search Off the Record → goo.gle/sotr-yt
Subscri...
Просмотров: 2 505

Видео

Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 06 月 27 日)
Просмотров 745День назад
【本日のご質問】 4:11 MFI: 別々の URL で実装しているサイト 5:52 コピーコンテンツが正規 URL に選択された 8:01 古くなった情報の取り扱い 9:56 パラメータ付き URL をインデックスさせる 12:09 非同期処理で表示させるページ内コンテンツ 【関連リンク:今回ご紹介した動画や記事】 Mobile-indexing-vLast-final-final.doc developers.google.com/search/blog/2024/06/mobile-indexing-vlast-final-final.doc We're on LinkedIn (finally) developers.google.com/search/blog/2024/06/linkedin-we-are-here 組織レベルの返品に関するポリシーのマークアップを新たにサ...
English Google SEO office-hours from June 2024
Просмотров 7 тыс.14 дней назад
This is an audio-only recording of the Google SEO office-hours from April 2024 - a transcript is available at goo.gle/SEO-june24. These sessions cover topics submitted around anything search and website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc. Th...
Cosmic Rays & Crawlers: When Google Search is under the weather
Просмотров 3 тыс.21 день назад
How does Google address incidents that affect Search results, like indexing problems or crawling issues? Join John, Lizzi, and Gary in this episode of Search off the Record as the team discusses internal processes Google uses to detect, investigate, and communicate these incidents to users and website owners. Resources: Episode transcript → goo.gle/sotr075-transcript Google Search Status Dashbo...
Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 05 月 30 日)
Просмотров 2 тыс.Месяц назад
【スペシャル企画】 3:45 削除ツール解説資料 【本日のご質問】 26:59 低品質と判定さそうなページの扱い 29:00 MFI 移行後のデスクトップページの評価 31:58 周期的に検索順位の上下を繰り返すページ 34:13 サイトの評判の不正使用 36:25 サイトの評判の不正使用 38:04 スパムポリシー: 「期限切れドメイン」の定義 40:51 スパムポリシー: サイト評判の不正利用 41:45 クロールの統計情報「その他のエージェント タイプ」 42:55 Google 画像検索でインデックスさせない方法 44:35 WebP 画像への Search Console レポート 46:23 sitemap.xml の lastmod 47:44 バリエーションの構造化データ 【関連リンク:今回ご紹介した動画や記事】 Generative AI in Search: Le...
Building SEO community with office hours
Просмотров 3,3 тыс.Месяц назад
In this episode of Search off the Record, John and Lizzi invite Michael Chidzey and “Jo” Juliana Turnbull to talk all things SEO Office Hours. Listen along as they discuss why they picked this format, whether community building has an impact on SEO, and how you can get involved in this growing community of SEO practitioners. Resources: Episode transcript → goo.gle/sotr074-transcript Join the ne...
Let’s talk Content Decay
Просмотров 6 тыс.Месяц назад
“Content Decay” generally refers to the natural decline in relevance and effectiveness of online content over time due to various factors such as changing trends, evolving audience preferences, or changing search engine algorithms. In this episode of Search Off the Record, Lizzi Sassman and John Mueller discuss the importance of addressing old content to maintain or improve its performance and ...
Gemini for Social Posts: Game Edition
Просмотров 4 тыс.2 месяца назад
In this episode of Search Off the Record, Gary Illyes, Lizzi Sassman, and John Mueller put Large Language Models (LLMs) to the test and compete to create the best social post using generative AI. Listen along as they weigh the pros and cons, assess how accurate the posts are, stumble on some owl facts, and see how Google’s own GenAI tool, Gemini, can be used as a creativity tool. Resources: Epi...
Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 04 月 25 日)
Просмотров 1,9 тыс.2 месяца назад
【本日のご質問】 3:27 グローバルサイトのドメインURL 6:09 ページ内容理解における HTML タグの重要性 8:10 ビッグワードで検索結果に出てこない要因 10:36 違法アップロードされたコンテンツへの対応 13:28 動画がインデックスされない 16:10 ファビコンが表示されなくなった 17:44 検索結果上でファビコンを円形にする方法 19:22 Search Console の「匿名化クエリ」とは 21:35 Search Console レポート内データの不一致 23:53 ウェブに関する主な指標 【関連リンク:今回ご紹介した動画や記事】 Search Console の所有権トークン管理機能の強化 developers.google.com/search/blog/2024/04/search-console-ownership-token-managem...
Anatomy of a Search Result
Просмотров 26 тыс.2 месяца назад
With this series, SEO practitioners learned how search crawls webpages, how search serves pages, and how search indexed pages. In this final episode of How Search Works, Gary takes a closer look at the components that make up search results. Watch along as Gary breaks down the anatomy of a search result. Resources: Search Engine Optimization (SEO) Starter Guide → goo.gle/4aKwpCw Introducing How...
English Google SEO office-hours from April 2024
Просмотров 9 тыс.2 месяца назад
This is an audio-only recording of the Google SEO office-hours from April 2024 - a transcript is available at goo.gle/SEO-april24. These sessions cover topics submitted around anything search and website-owner related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Console, pagination, duplicate content, multi-lingual/multi-regional sites, etc. T...
How Google Search serves pages
Просмотров 26 тыс.2 месяца назад
How Google Search serves pages
How Google Search indexes pages
Просмотров 23 тыс.2 месяца назад
How Google Search indexes pages
Deciphering INP and Core Web Vitals
Просмотров 6 тыс.3 месяца назад
Deciphering INP and Core Web Vitals
Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 03 月 28 日)
Просмотров 1,8 тыс.3 месяца назад
Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 03 月 28 日)
What is a web crawler, really?
Просмотров 7 тыс.3 месяца назад
What is a web crawler, really?
Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 02 月 29 日)
Просмотров 2,4 тыс.4 месяца назад
Japanese Google Search Office Hours( #Google検索オフィスアワー 2024 年 02 月 29 日)
How Google Search crawls pages
Просмотров 39 тыс.4 месяца назад
How Google Search crawls pages
Search Central Product Experts
Просмотров 3,5 тыс.4 месяца назад
Search Central Product Experts
Introducing How Search Works
Просмотров 46 тыс.4 месяца назад
Introducing How Search Works
Japanese Google Search Office Hours(Google 検索オフィスアワー 2024 年 02 月 08 日)
Просмотров 2,1 тыс.4 месяца назад
Japanese Google Search Office Hours(Google 検索オフィスアワー 2024 年 02 月 08 日)
Structured Data for beginners
Просмотров 6 тыс.4 месяца назад
Structured Data for beginners
Rewriting the SEO Starter Guide
Просмотров 13 тыс.5 месяцев назад
Rewriting the SEO Starter Guide
Can my entire site be re-indexed at my request?
Просмотров 10 тыс.5 месяцев назад
Can my entire site be re-indexed at my request?
SEO Made Easy is now multilingual
Просмотров 4,1 тыс.5 месяцев назад
SEO Made Easy is now multilingual
What should I do with my old site?
Просмотров 6 тыс.5 месяцев назад
What should I do with my old site?
A Search Central year in review 2023!
Просмотров 6 тыс.6 месяцев назад
A Search Central year in review 2023!
2023: Year in review
Просмотров 4 тыс.6 месяцев назад
2023: Year in review
3 Tips for a relaxing end of year
Просмотров 4,1 тыс.6 месяцев назад
3 Tips for a relaxing end of year
Third party cookies, Search Console, and more! - Google Search News (December ‘23)
Просмотров 11 тыс.6 месяцев назад
Third party cookies, Search Console, and more! - Google Search News (December ‘23)

Комментарии

  • @OliverClark-fg3ey
    @OliverClark-fg3ey День назад

    You have a good video courses

  • @jurisjurevics2636
    @jurisjurevics2636 День назад

    😅😅. B,,.j ok ... ..

  • @dolop2223
    @dolop2223 2 дня назад

    dobol raimuasu

  • @dolop2223
    @dolop2223 2 дня назад

    raimu kwonthol

  • @dolop2223
    @dolop2223 2 дня назад

    dobol dobol

  • @girmatsehay860
    @girmatsehay860 3 дня назад

    What is this?

  • @user-yv1fb1go2q
    @user-yv1fb1go2q 3 дня назад

    Sono informazioni ristrette ai partecipanti come me😂

  • @user-hd6tr3bl1m
    @user-hd6tr3bl1m 3 дня назад

    O 1:01 1:01

  • @albabenitamayorgasanchez10
    @albabenitamayorgasanchez10 3 дня назад

    v 0:17

  • @Ananasas13
    @Ananasas13 3 дня назад

    Shisjshsoyeowhqii is here!

  • @Udyogkhadka
    @Udyogkhadka 3 дня назад

    How to Remove coppyrigt googul photo sister can you help me?❤❤❤❤

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh

  • @AmarSingh-ow4sk
    @AmarSingh-ow4sk 4 дня назад

    Amar Singh Singh amar

  • @jerryf196
    @jerryf196 4 дня назад

    Would be good to know pages don't get indexed.

  • @barbqualk5554
    @barbqualk5554 4 дня назад

    Can't fit passwords

  • @RickBeacham
    @RickBeacham 4 дня назад

    Are you seeing more people using Google Search now that prompt based AI services like ChatGPT and Mistral have become more mainstream? Are you including questions from Gemini in these metrics now since it seems to use Google index? I don't use these services for Searching per say and tend to use them for writing, extracting information, and to get a higher level understanding of complex topics and problems. Also compared to Google (I skip Reddit) Search, Bing, and DuckDuckGo, it seems I can get more up to date information that ChatGPT or Bard would not have. For instance asking ChatGPT for their recommendations of CPU for gaming would reply with CPUs from two years ago. While a Search query on Google search would point to current bench mark testing and recommendations from popular gaming channels (Gamers Nexus and Hardware Unboxed) on RUclips(again I skip those Reddit posts because their quality is low and its hard to parse.). Also noticed Gemini is also quite inaccurate on current topics. For example: I asked it: Who do you think will win the Formula 1 race at Le Mans? It replied with information that was inaccurate misleading and outdated. First off There is no Formula 1 race at Le Mans! While this is a harmless response I"m worried for others asking important information that leads to something more detrimental.

  • @honeymehra3619
    @honeymehra3619 4 дня назад

    welcome to japanese virus only seo expert understand 😢

  • @KristineSchachinger
    @KristineSchachinger 4 дня назад

    So it sounds like the amped up neural matching as it appeared last year although there doesn't seem to be any recognition on how bad search has gotten because of the changes over the last year. I can't tell if Google is just out of touch with how bad their product has become or they're just refusing to acknowledge it publicly. If you listen to Tucker here, you would think it's going amazingly well, but it just isn't and that's me as a searcher, not an SEO, speaking.

  • @svetlanasoboleva
    @svetlanasoboleva 4 дня назад

    awesome episode (too short), loved it ᥫ᭡ big fan of how-to measure discussions & math apologetics ツ

  • @truckreportgeeks
    @truckreportgeeks 4 дня назад

    Interesting, with all the information that was given with the links in the description, this tells us that you are giving us some heads up to get things straight on your website, as there is a broad core update coming in the next couple of weeks or so.

  • @ethanlazuk
    @ethanlazuk 4 дня назад

    Great guest and discussion! (And linked resources.) Good way to start the morning.

  • @BRONUSLAVCONKA
    @BRONUSLAVCONKA 4 дня назад

    ❤😂😅😊

  • @boomboom-pro
    @boomboom-pro 4 дня назад

    That's domtastic! 😂

  • @marketingluckyclean4845
    @marketingluckyclean4845 5 дней назад

    Image thumbnails are missing on our search results page but my rankings are still the same only dropped from 2nd places. Disappeared image thumbnails lowers our rankings in the long run! Hope that you’ll fix this bug on your end Google for the sake of us publishers. And where´s Tina?

  • @CarelleSimeu-o2z
    @CarelleSimeu-o2z 5 дней назад

    P

  • @GrahamBrook
    @GrahamBrook 5 дней назад

    Help me find attached my updated profile version

  • @GrahamBrook
    @GrahamBrook 5 дней назад

    Help me with my phone number business card for me please send me a copy

  • @GrahamBrook
    @GrahamBrook 5 дней назад

    Help me with my application for my updated version program windows 11 plus windows 11 program

  • @dontmind1938
    @dontmind1938 6 дней назад

    When the video is gonna get upload

  • @SILVERYSONIC
    @SILVERYSONIC 6 дней назад

    OKEY

  • @CyberTechWoman
    @CyberTechWoman 6 дней назад

    Nice🎉

  • @insightsgranite
    @insightsgranite 6 дней назад

    Is it possible to BLend GSC data by property and GSC data by URL?

  • @KingKongMedia_CT
    @KingKongMedia_CT 6 дней назад

    That's nonsense. You need to listen and understand his specific use of language, the Google guy said, they don't use it in ranking a page. As in, it's not a ranking factor, but it does certainly give context to a page and indicate what a website is trying to rank for.

  • @memooooo54
    @memooooo54 6 дней назад

    where is helping pages about quality?

  • @user-sp6gq9kv9k
    @user-sp6gq9kv9k 6 дней назад

    Yes ma'am if you want to verbally humiliation and degradation by cute Japanese girl

  • @GoogleSearchCentral
    @GoogleSearchCentral 7 дней назад

    What's the most ridiculous keyword you've ever seen someone try to rank for? Let us know below!

  • @JwChee-d9x
    @JwChee-d9x 7 дней назад

  • @kittiszamosi1670
    @kittiszamosi1670 8 дней назад

    Very good video!!! Thank you so much for explaining 🙏

  • @TamNguyen-w7j
    @TamNguyen-w7j 8 дней назад

    😊 Mm m😊,.,😊😊😊😊

  • @MichaelDorris-vo8kp
    @MichaelDorris-vo8kp 8 дней назад

    Removeal

  • @oqqaynewaddingxtwjy7072
    @oqqaynewaddingxtwjy7072 8 дней назад

    Ainu written in {I prefer latin }or modified katakana see ,iOS X input keyboard preferences a lot of PDF is written in Japanese some other languages ,many Ainu words in latin script same spelling of other Asian languages spellings of Ainu by Japanese from katakana to latin {`itak an ro` lit lets exist {be used} language イタカンロ kaカ a{k a}n ,`k` is the last letter of itak kaカ syllable can not be seperated `a` is of an Ainu people are speakers of Japanese and katakana is CV Ainu is VC CV V. C police car in Japanese katakana pato kaa power tool is pau too they can use kanji but prefere to chop up wiki deleted my points on this } and pages use DOS or secretly hide it from bots that trawl to destroy Ainu material ,algorythms of google does not know Ainu language there is no Ainu google translate, spell check will put red dots on Ainu words there are many languages using latin IPA is getting bigger and not always suited to utterences of letters other seach engines are good but Japan follows google to the core and Ainu material is getting difficult to find lesser known languages can not compete with English I call for Ainu language auto generate search words filter and collect all Ainu related into one place many sites pages return error and lost or sold off server how can we make sure that rare material is kept

  • @MarcusEngelmann
    @MarcusEngelmann 9 дней назад

    🎯 Key points for quick navigation: 00:00 *Daniel Waisberg erklärt die Nutzung von Search Console zur Überwachung der Website-Performance.* 00:29 *Performanceberichte sind in zwei Abschnitte unterteilt: Suche und Entdecken.* 00:57 *Fokus auf Suchperformance, da es der häufigste Anwendungsfall ist.* 01:25 *Metriken sind quantitative Messungen: Impressionen, Klicks, CTR und durchschnittliche Position.* 02:21 *Dimensionen beschreiben, wer etwas getan hat oder wo es passiert ist, z.B. Länder oder Seiten.* 02:49 *Diagramm zeigt Metriken wie Impressionen, Klicks, CTR und Position; Metriken können hinzugefügt oder entfernt werden.* 03:18 *Tabelle ermöglicht Aufschlüsselung der Metriken nach Dimensionen wie Abfragen, Seiten, Länder.* 03:48 *Niedrige CTR erfordert möglicherweise bessere Titel und Snippets.* 04:14 *Fehlende Suchanfragen deuten auf unzureichenden nützlichen Inhalt hin.* 04:43 *Branded-Suchanfragen zeigen Suchanfragen direkt im Zusammenhang mit Ihrer Marke.* 05:11 *Filterdaten können interessante Einblicke in die Suchperformance geben.* 05:41 *Filter wie Suchtyp und Geräte helfen, die Suchergebnisse detailliert zu analysieren.* 06:39 *Länderspezifische Trends analysieren, um internationale Zielstrategien zu informieren.* 07:08 *Filterergebnisse addieren sich möglicherweise nicht aufgrund von Anonymisierung und Tabellenlimits.* 07:35 *Datenaggregation nach Website oder URL kann zu Diskrepanzen führen.* 08:02 *Nächstes Video behandelt die URL-Inspektion, um zu verstehen, wie Seiten in Suchergebnissen erscheinen.* Made with HARPA AI